EL
Erez Lev
Founder & software engineer
Erez combines years of full-stack product development with a genuine love for training and movement. He builds the product directly and works with studio owners to shape it around real daily operations.
Made for fitness businesses
Your studio stays responsive.Even when you are coaching.
Mascarpone is an AI front desk on WhatsApp. It answers members and prospects, checks connected studio data, manages class bookings and brings your team in when a human should take over.
For gyms, yoga, Pilates, recovery and boutique fitness studios everywhere.
Less admin. More movement. ✦
Mascarpone
Your studio’s always-on sidekick
Hey! Any strength classes tomorrow morning?
Morning! 🌴 There’s space at 07:00 and 09:00. Which works for you?
09:00 please. Count me in!
All booked for 09:00. Bring your energy. We’ll handle the rest 💚
Illustrative demo
The essentials, connected in one conversation
Where your members already message
Your CRM
Schedules and member context
Human
Owner handoff when it matters
Your voice
Configured around your studio
The daily reality
The front desk gets busy before the first class starts.
Questions, schedule changes and booking requests keep arriving while your team is coaching, welcoming members and running the space.
Messages pile up
Members and prospects expect quick answers on WhatsApp, including outside desk hours.
Bookings take focus
Checking availability and updating sessions by hand interrupts the work happening on the floor.
Good leads go cold
A slow reply can lose a trial visitor before your team gets a chance to respond.
What it handles
Useful automation, grounded in your actual studio data.
The current product focuses on the member conversations your team handles every day.
WhatsApp conversations
Answer common questions from members and prospects in a natural, studio-specific voice.
Live class schedules
Read current availability from your connected booking system so answers are based on the schedule your team manages.
Bookings and cancellations
Book or cancel classes in your connected system through the conversation, with business rules enforced by the system.
Membership context
Use current member information to answer relevant questions without asking the front desk to look it up.
Lead conversations
Guide new visitors through questions about your studio and help them take the next step.
Human handoff
Pause the AI and bring your team into the conversation when a request needs human judgment.
Your systems, connected
Answers connected to the schedule, not made up in a chat.
Keep your studio management system. We assess the connection during setup so the assistant can use reliable schedules and member context. Available actions depend on your platform and its API.
- Read live class availability
- Look up relevant member and membership context
- Book and cancel classes where supported
- Apply your configured studio rules
- Keep an audit trail of conversations and actions
WhatsApp Business connection
Members message your business on WhatsApp. Your team keeps oversight and can take over whenever a conversation needs a person.
Your CRM
Live studio data
Mascarpone
Rules + booking actions
Clear member replies
Built around your workflow
How it works
From your current workflow to a studio-specific assistant.
01
Map the workflow
We learn how your studio handles schedules, memberships, leads and handoffs today.
02
Connect the systems
We configure the WhatsApp channel and confirm compatibility with your studio management system.
03
Test with your rules
We run real scenarios against your policies before members rely on it.
04
Launch and improve
Your team supervises the assistant and we refine it from real conversations.
Built for movement
For the places that keep people moving.
Gyms & strength clubs
Handle schedule questions, member context and class bookings while coaches stay on the floor.
Yoga & Pilates
Give visitors clear answers about classes and help regulars manage their bookings.
Boutique studios
Keep a personal tone across high-touch training, movement and recovery concepts.
Multi-location brands
Create a consistent WhatsApp experience while keeping each operation under control.
Meet the founder
Built by someone who lives both fitness and software.
Mascarpone is an independent product founded and built by Erez Lev.
Why I built Mascarpone
I am a software engineer and a lifelong fitness enthusiast. I built Mascarpone after seeing how much studio time disappears into repetitive WhatsApp conversations and manual CRM work. The goal is simple: let technology handle the repeatable parts while owners and coaches keep the relationship human.
Founder
FAQ
Straight answers before we talk.
Let your coaches coach. Let WhatsApp keep moving.
Book a short demo and see how Mascarpone could fit your studio workflow.